CREATIVE AT SCALE – FOR SUN LIFE VIETNAM
The Polar London team was onboarded as Sun Life Vietnam’s non-roster agency in February 2021, driving the brand’s digital mandate including their always-on social content.
In less than 5 months, Polar London has grown the community, elevated the creative content, and increased interaction across the board, using our in-house dedicated creative content team.
With a people-centric approach, we have been able to drive a significant upward shift on the brand’s key owned channel, Facebook.
Some comparative results in the B2C insurance industry in Vietnam:
- Sun Life Việt Nam showed the highest fan growth of 66.08%
- Sun Life Việt Nam had the highest PTAT of 10.92% as a percentage of its average number of Fans during this period.
- Sun Life Việt Nam had the highest average engagement, with a score of 7.715.
- Sun Life Việt Nam got the most number of Comments (17,653)
