Adidas Live stream – social campaign
See how we helped Adidas achieve: 2.5 million campaign engagements & 30,000 live stream viewers.
The ask was to launch the D-rose II adidas trainer. The idea was to allow fans to play 1 on 1 with their most valuable player (MVP), by first following a story of clues shared via the D-rose and adidas social channels as to where and when D-Rose would be playing in downtown Chicago. The more the fans engaged, the more clues they unlocked for a chance to play with their MVP.
Watch the case study
A three phased campaign, centered around a live stream event hosted on Facebook.
Empowering the fans to unlock content and creating a social frenzy. The live stream included DJ’s / celebrity guests and real fans playing 1;1 with D-Rose.
The campaign was a huge success in terms of reach, innovation and a first of its kind to pair a live stream with social commerce.
Deliverables
- Creative ideation
- Live streaming production management
- Social asset creation
- Display ads
- Event collateral
- Social commerce
The magic was centred around the integration of a great idea, the right platform and technology needed to active.
Results
- 2.5 million campaign engagements
- 30,000 live stream viewers
- 100,000 likes in 24 hours
- 500 event attendees
- 32% increase of fan engagement on FB
- 286% increase in fan engagement during the live event
- 40% of sales target hit in 1 hour
- 14% conversion rate from FB
