FUJIFILM Business Innovation – Vietnam

Polar was briefed to execute an efficient lead generation campaign focused on conversion objectives for their office solutions, including always-on social activation focused on community building.

With over 9.5 million impressions and 400,000 completed views.

How?

Polar London collaborated with FUJIFILM to boost B2B leads using pointed messaging and targeting. This involved intelligently matching products and services with consumers’ key need states.

By capitalising on targeting audiences with localised and relevant content, optimising based on the level of engagement, and serving the most relevant content, we led customers to connect with the brand through a central landing page.

Spanning paid and social activations, a clear customer conversion strategy, bespoke custom landing pages, and agile testing and optimisation, we surpassed KPIs with lean expense.

Bespoke B2B landing pages

This B2B activation was delivered through our remote-first teams and serves as a testament to our ability to open up the best fit agile global-local teams for projects and activations of all scales.