Digital campaign – No Drama delivery
GoSend’s ‘No Drama’ launch campaign uses exaggeration to highlight how affordable, reliable and convenient their service is – leaving no room for drama to unfold!
Hero film
Problem
GoSend was launching its delivery and shipment service ‘GoSend’ at a time when consumers were not looking at GoJek for shipment requirements at all. The shipment and delivery category is highly feature-driven – GoSend needed to be launched in a memorable way that not only puts GoSend top of the mind of the consumers whenever any delivery needs arise but also firmly establishes its key features – affordability and convenience.
Hero visuals
Idea
We used exaggeration and contrast to highlight how GoSend through its fast, reliable and convenient service defuses high-strung drama moments in the lives of its consumers.
