Lumonpay Website. UX – Design & Build
Foreign Currency Direct had 4 separate brands that they wanted to migrate under one new identity, covering both private and corporate customers.
Working closely with Snap LDN on a new brand identity, Polar were asked to help design and build a new website inline with the new identity.
The project included an in-depth UX review of the current sites, a business strategy and technical understanding to implement and integrate with a sophisticated and complex backend architecture.
Responsive design
Deliverables included
- UX: Strategy / Wireframes / Sitemaps and Prototype
- Responsive design
- Front and backend development
- Technical and strategic business logic and integration
- Backend integration with D365 & GTM
- SEO optimisation
- Security optimisation
- Quality assurance
- Deployment and ongoing maintenance
- Suite of refreshed branded digital comms
Email templates & digital banners
The results
- Bespoke custom built word-press website
- Re-architected backend systems and process
- In-depth user testing & optimisation to increase conversations
- Number 1 on Google Search – dominated organic rankings
- Decreased bounce rates
- High ranking SEO scoring
- Richer end to end customer brand experience
- Ongoing introduction of new product features
Doing more good
Lumon prides itself on taking a modern approach to currency exchange, helping millions of customers improve their everyday lives, be it supporting family and friends overseas, or building customers and clients in new regions with easy processes and access. This aligns well with our own approach to helping clients doing good… to do more of it! We love to bring our community of experts together to support on driving positive change. In this instance through best in class UX/Design and development.
What our clients say
Polar London worked with Lumon to support us with our new brand launch, website and digital activation. They are dedicated, professional and adapted well to work around our digital business requirements. They helped transform how we manage our online presence, helped craft a clear tech strategy and were hands on with every detail.
I would highly recommend working with Polar London, the strength of their niche digital expertise was exceptional and we continue to work with them to help grow our own online offering.
