WHY DO YOU LOVE WHAT YOU DO?

Alex Birch, Founder and Production Director of Polar London answers the question – Why do you love what you do?

‘I started Polar London by simply bringing together the most talented people that I love to work with from anywhere in the world. Ironically Covid 19 accelerated our growth as it shone a light on how a new era of bespoke built agencies can work.

I have attempted to answer why I love what I do in under 30 seconds.